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HubSpot CRM
Editor's ChoiceBest ValueTRENDINGFree CRM with powerful marketing tools
Industry-leading free CRM with exceptional marketing automation. Best for inbound marketing-focused businesses. Scales from free to enterprise.
Range: $0-1,200+/mo
Paid tiers get expensive fast · Marketing Hub separate
Salesforce
World's #1 CRM platform
Enterprise-grade CRM powering the world's largest companies. Unmatched customization, ecosystem, and scalability. The industry standard.
Range: $25-330/user/mo
Implementation $5K-$500K+ · Admin/developer costs
Pipedrive
Editor's ChoiceTRENDINGSales CRM designed by salespeople
Visual, intuitive CRM built for sales teams. Known for excellent pipeline visualization and ease of use. Best for sales-focused SMBs.
Range: $14-99/user/mo
Add-ons for email, calling · LeadBooster extra
Zoho CRM
Best ValueFeature-rich CRM at affordable prices
Comprehensive CRM with exceptional value. Part of broader Zoho ecosystem with 50+ apps. Best for budget-conscious businesses wanting full features.
Range: $0-52/user/mo
Free limited to 3 users · Some features in higher tiers
Freshsales
TRENDINGAI-powered CRM for high-velocity sales
Modern CRM from Freshworks with built-in phone, email, and AI. Known for ease of use and competitive pricing. Part of Freshworks suite.
Range: $0-69/user/mo
Free very limited · Phone credits extra
Microsoft Dynamics 365
Enterprise CRM + ERP in Microsoft ecosystem
Enterprise-grade CRM deeply integrated with Microsoft 365. Best for organizations already invested in Microsoft stack. Strong for complex business processes.
Range: $65-162/user/mo
Implementation $15K-$500K · Consultants often needed
Monday CRM
TRENDINGFlexible CRM on work management platform
CRM built on Monday.com's flexible work OS. Highly visual and customizable. Best for teams wanting project management + CRM combined.
Range: $12-28/user/mo
Minimum 3 seats · Automations limited by tier
Close
Editor's ChoiceCRM built for closing deals faster
Sales-focused CRM with built-in calling, SMS, and email. Designed for inside sales teams and startups. Known for speed and simplicity.
Range: $49-139/user/mo
Calling credits extra · SMS credits extra
Copper
CRM built for Google Workspace
The CRM that lives inside Gmail. Designed specifically for Google Workspace users. Automatic data capture and minimal data entry.
Range: $23-99/user/mo
Limited contacts in base · Workflow automation in higher tiers
Insightly
CRM + Project Management combined
Unified CRM and project management platform. Continues customer journey from prospect to project delivery. Good for service businesses.
Range: $29-99/user/mo
Marketing Hub separate · Service Hub separate
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