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Best HubSpot Alternatives in 2026

Compare top marketing automation alternatives to HubSpot with transparent pricing and independent rankings.

1
ActiveCampaign logo

ActiveCampaign

Best Alternative

Email marketing with powerful automation. CRM included.

AutomationCRMEmail marketingMachine learning
from $15/mo billed annually (Starter)
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2
Mailchimp logo

Mailchimp

Popular email marketing platform. Good for beginners.

Free tierTemplatesAnalyticsIntegrations
Free (up to 250 contacts) / Essentials from $13/mo (0-500 contacts)
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3
Brevo logo

Brevo

All-in-one marketing platform. Formerly Sendinblue.

EmailSMSChatCRM
Free / $25/mo
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4
Klaviyo logo

Klaviyo

E-commerce marketing automation. Deep Shopify integration.

E-commerce focusSegmentationFlowsAnalytics
Free / $20/mo (251–500 profiles)
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5
GetResponse logo

GetResponse

Marketing automation with webinars. All-in-one platform.

WebinarsAutomationLanding pagesEmail
$15/mo
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