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Best HubSpot Alternatives in 2026
Compare top marketing automation alternatives to HubSpot with transparent pricing and independent rankings.
1
ActiveCampaign
Best AlternativeEmail marketing with powerful automation. CRM included.
AutomationCRMEmail marketingMachine learning
from $15/mo billed annually (Starter)
2
Mailchimp
Popular email marketing platform. Good for beginners.
Free tierTemplatesAnalyticsIntegrations
Free (up to 250 contacts) / Essentials from $13/mo (0-500 contacts)
4
Klaviyo
E-commerce marketing automation. Deep Shopify integration.
E-commerce focusSegmentationFlowsAnalytics
Free / $20/mo (251–500 profiles)
5
GetResponse
Marketing automation with webinars. All-in-one platform.
WebinarsAutomationLanding pagesEmail
$15/mo