No pay-to-play rankings — vendors can't buy placement

Find Email Marketing
You Can Trust

Compare Mailchimp, Klaviyo, Kit (formerly ConvertKit), and more.

10 Results

Mailchimp logo

Mailchimp

Editor's Choice

Turn emails into revenue

All-in-one marketing platform. Email, automation, landing pages, and more for growing businesses.

Free / from $13Contact-tier subscription; Standard/Premium higher tiers

Range: Free up to 250 contacts; Essentials from $13/mo and Standard from $20/mo at 0-500 contacts; Premium from $350/mo (12-mo intro promo excluded)

Email BuilderAutomationLanding PagesAudience ManagementAnalytics
Klaviyo logo

Klaviyo

Editor's Choice

Power smarter digital relationships

E-commerce focused email & SMS marketing. Deep Shopify integration with powerful segmentation.

Free / from $20Freemium, usage-based (profiles + send volume)

Range: Free up to 250 profiles (500 emails/mo); paid Email from $20/mo at 251-500 profiles, scales by profile band

EmailSMSSegmentationFlowsShopify Integration
Kit (formerly ConvertKit) logo

Kit (formerly ConvertKit)

The creator marketing platform

Email marketing built for creators. Simple automation with landing pages for building audiences.

FreeFreemium

Range: Free - $59+/mo

Visual AutomationsLanding PagesFormsTaggingCommerce
ActiveCampaign logo

ActiveCampaign

Grow your business with customer experience automation

Powerful marketing automation with CRM. Advanced automation for sophisticated marketers.

$15Per month, billed annually

Range: $15-145/mo (billed annually, 1k contacts)

EmailAutomationCRMSales AutomationLanding Pages
Brevo (Sendinblue) logo

Brevo (Sendinblue)

Grow revenue with all-in-one marketing

Affordable all-in-one marketing platform. Email, SMS, chat, and CRM at great prices.

FreeFreemium

Range: Free - $65+/mo

EmailSMSWhatsAppChatCRM
HubSpot Email logo

HubSpot Email

Email marketing that grows with you

Email marketing within HubSpot CRM. Best for teams already using HubSpot ecosystem.

FreeFreemium

Range: Free - $800+/mo

EmailCRM IntegrationAutomationPersonalizationAnalytics
Constant Contact logo

Constant Contact

Email marketing and more

Easy email marketing for small businesses. Simple templates with event marketing features.

$12Per month

Range: $12-80/mo

Email BuilderTemplatesEvent MarketingSocial PostingSurveys
Drip logo

Drip

Marketing automation for e-commerce

E-commerce CRM with powerful automation. Deep integrations with Shopify, WooCommerce, BigCommerce.

$39Per month

Range: $39-1,899/mo

E-commerce CRMAutomationSegmentationSMSPopups
MailerLite logo

MailerLite

Email marketing for ambitious businesses

Simple, affordable email marketing. Great free tier with modern features.

FreeFreemium

Range: Free - $100+/mo

Email BuilderAutomationLanding PagesPopupsWebsites
Beehiiv logo

Beehiiv

The newsletter platform built for growth

Modern newsletter platform for growth. Built by Morning Brew team with monetization focus.

FreeFreemium

Range: Free - $99/mo

NewsletterGrowth ToolsMonetizationReferralsAnalytics
By Misha Catalano, Founder & Lead Software AnalystLast reviewed 22 Aug 2026
Data verified 22 Jul 2026

What is Email Marketing Software?

Email marketing software enables businesses to create, send, and analyze marketing email campaigns to subscriber lists. These platforms handle list management, email design, delivery optimization, audience segmentation, automation workflows, and performance tracking. From simple newsletter tools to sophisticated marketing automation platforms, they support the full spectrum of email marketing from broadcast campaigns to personalized behavioral triggers. Features include drag-and-drop email builders, A/B testing, dynamic content personalization, landing page creation, and integration with CRM and e-commerce systems. Email marketing consistently delivers the highest ROI of any marketing channel, averaging $36-$42 for every dollar spent, making these tools essential for businesses of all sizes.

Key Features to Look For

Email Builder

Drag-and-drop editor with responsive templates for creating professional emails without coding.

List Management

Import, segment, and manage subscriber lists with tags, custom fields, and engagement scoring.

Automation Workflows

Trigger automated email sequences based on subscriber actions, dates, or custom events.

A/B Testing

Test subject lines, content, send times, and CTAs to optimize campaign performance.

Segmentation

Target specific subscriber groups based on behavior, demographics, purchase history, or custom criteria.

Analytics & Reporting

Track opens, clicks, conversions, revenue, and deliverability metrics across campaigns.

How Much Does Email Marketing Cost?

Mailchimp starts free (up to 250 contacts) with paid from $13/month. Kit (formerly ConvertKit) starts at $15/month. ActiveCampaign's plan pricing is on the vendor cards on this page. Brevo (Sendinblue) starts at $25/month. Constant Contact starts at $12/month. Klaviyo starts at $20/month for e-commerce. Campaign Monitor starts at $9/month. Free options include MailerLite (1,000 subscribers) and Brevo (300 emails/day). Pricing scales with list size.

Frequently Asked Questions

How We Evaluate Email Marketing

VendorPick rankings are based on verified vendor pricing, transparent criteria, and feature analysis — never pay-to-play placements. Vendors cannot pay to influence their ranking or placement on our platform.

Every published price is read on the vendor's own pricing page and stored with its source URL and the date we verified it — no aggregator data, no estimates. When a vendor doesn't publish pricing, we say so; when we find a figure we can't source, we delete it rather than hedge it.

Have feedback or see something outdated? Let us know — we prioritize keeping our data current and trustworthy.