Rankings based on user reviews, not vendor payments

Find Email Marketing
You Can Trust

Compare Mailchimp, Klaviyo, ConvertKit, and more.

10 Results

ConvertKit logo

ConvertKit

Best Value

The creator marketing platform

4.7
2,100 reviews

Email marketing built for creators. Simple automation with landing pages for building audiences.

FreeFreemium

Range: Free - $59+/mo

Visual AutomationsLanding PagesFormsTaggingCommerce
Beehiiv logo

Beehiiv

TRENDING

The newsletter platform built for growth

4.7
620 reviews

Modern newsletter platform for growth. Built by Morning Brew team with monetization focus.

FreeFreemium

Range: Free - $99/mo

NewsletterGrowth ToolsMonetizationReferralsAnalytics
Klaviyo logo

Klaviyo

Editor's ChoiceTRENDING

Power smarter digital relationships

4.6
4,200 reviews

E-commerce focused email & SMS marketing. Deep Shopify integration with powerful segmentation.

FreeFreemium

Range: Free - Usage-based

EmailSMSSegmentationFlowsShopify Integration
MailerLite logo

MailerLite

Best ValueTRENDING

Email marketing for ambitious businesses

4.6
1,800 reviews

Simple, affordable email marketing. Great free tier with modern features.

FreeFreemium

Range: Free - $100+/mo

Email BuilderAutomationLanding PagesPopupsWebsites
ActiveCampaign logo

ActiveCampaign

Grow your business with customer experience automation

4.5
3,800 reviews

Powerful marketing automation with CRM. Advanced automation for sophisticated marketers.

$29Per month

Range: $29-149+/mo

EmailAutomationCRMSales AutomationLanding Pages
Brevo (Sendinblue) logo

Brevo (Sendinblue)

Best Value

Grow revenue with all-in-one marketing

4.5
2,600 reviews

Affordable all-in-one marketing platform. Email, SMS, chat, and CRM at great prices.

FreeFreemium

Range: Free - $65+/mo

EmailSMSWhatsAppChatCRM
Mailchimp logo

Mailchimp

Editor's Choice

Turn emails into revenue

4.4
12,500 reviews

All-in-one marketing platform. Email, automation, landing pages, and more for growing businesses.

FreeFreemium

Range: Free - $350/mo

Email BuilderAutomationLanding PagesAudience ManagementAnalytics
HubSpot Email logo

HubSpot Email

Email marketing that grows with you

4.4
5,200 reviews

Email marketing within HubSpot CRM. Best for teams already using HubSpot ecosystem.

FreeFreemium

Range: Free - $800+/mo

EmailCRM IntegrationAutomationPersonalizationAnalytics
Drip logo

Drip

Marketing automation for e-commerce

4.4
480 reviews

E-commerce CRM with powerful automation. Deep integrations with Shopify, WooCommerce, BigCommerce.

$39Per month

Range: $39-1,899/mo

E-commerce CRMAutomationSegmentationSMSPopups
Constant Contact logo

Constant Contact

Email marketing and more

4.2
4,800 reviews

Easy email marketing for small businesses. Simple templates with event marketing features.

$12Per month

Range: $12-80/mo

Email BuilderTemplatesEvent MarketingSocial PostingSurveys
Last updated: March 2026

What is Email Marketing Software?

Email marketing software enables businesses to create, send, and analyze marketing email campaigns to subscriber lists. These platforms handle list management, email design, delivery optimization, audience segmentation, automation workflows, and performance tracking. From simple newsletter tools to sophisticated marketing automation platforms, they support the full spectrum of email marketing from broadcast campaigns to personalized behavioral triggers. Features include drag-and-drop email builders, A/B testing, dynamic content personalization, landing page creation, and integration with CRM and e-commerce systems. Email marketing consistently delivers the highest ROI of any marketing channel, averaging $36-$42 for every dollar spent, making these tools essential for businesses of all sizes.

Key Features to Look For

Email Builder

Drag-and-drop editor with responsive templates for creating professional emails without coding.

List Management

Import, segment, and manage subscriber lists with tags, custom fields, and engagement scoring.

Automation Workflows

Trigger automated email sequences based on subscriber actions, dates, or custom events.

A/B Testing

Test subject lines, content, send times, and CTAs to optimize campaign performance.

Segmentation

Target specific subscriber groups based on behavior, demographics, purchase history, or custom criteria.

Analytics & Reporting

Track opens, clicks, conversions, revenue, and deliverability metrics across campaigns.

How Much Does This Software Cost?

Mailchimp starts free (500 contacts) with paid from $13/month. ConvertKit starts at $15/month. ActiveCampaign starts at $29/month. Brevo (Sendinblue) starts at $25/month. Constant Contact starts at $12/month. Klaviyo starts at $20/month for e-commerce. Campaign Monitor starts at $9/month. Free options include MailerLite (1,000 subscribers) and Brevo (300 emails/day). Pricing scales with list size.

Frequently Asked Questions

How We Evaluate This Software

VendorPick rankings are based on verified user reviews, transparent pricing data, and feature analysis — never pay-to-play placements. Vendors cannot pay to influence their ranking or placement on our platform.

Our team regularly updates pricing, features, and review data to ensure accuracy. We aggregate reviews from multiple trusted sources and weight recent reviews more heavily to reflect the current state of each product.

Have feedback or see something outdated? Let us know — we prioritize keeping our data current and trustworthy.