Unbiased Comparison
Mailchimp vs Klaviyo
Which email marketing is right for you?
Mailchimp
Free (up to 250 contacts) / Essentials from $13/mo (0-500 contacts)
Popular email marketing platform. Good for beginners and general marketing.
Best For
Small businesses and beginners
Pros
Free tier
Easy to use
Website builder
Known brand
Cons
Gets expensive
E-commerce features weak
Recent changes
⭐ Editor's Choice
Klaviyo
Free (250 profiles) / Email from $20/mo (scales by profile band)
E-commerce email marketing. Deep Shopify and data integration.
Best For
E-commerce businesses
Pros
E-commerce focus
Powerful flows
Segmentation
Shopify integration
Cons
Expensive at scale
Learning curve
E-commerce only
Our Verdict
Choose Klaviyo if you run an e-commerce store and want powerful automation and segmentation. Choose Mailchimp if you are a beginner or need general email marketing.