Find Link Shortener ToolsYou Can Trust
Compare top solutions with transparent pricing.
5 Results
Bitly
Most popular link shortener. Analytics and branded links.
Rebrandly
Branded link management. Custom domains and deep linking.
Short.io
Link shortener with custom domains. White-label and team features.
TinyURL
Simple URL shortening. No signup required for basic use.
Dub.co
Modern link shortener. Open-source with analytics.
What is Link Shortener Software?
Link shortener software converts long, unwieldy URLs into compact, shareable links that are easier to distribute across social media, messaging, print materials, and marketing campaigns. Beyond simply making URLs shorter, modern link shorteners provide click tracking, geographic data, device analytics, and referral source attribution. Custom alias features let users create memorable links (brand.co/sale instead of random characters). Bulk link creation handles hundreds of URLs simultaneously for large campaigns. Link expiration sets time limits on temporary promotions. Password protection restricts access to sensitive shared content. API access enables developers to create short links programmatically within applications. While basic URL shortening is available for free from many services, professional link shorteners add the analytics, branding, and management features that marketers and businesses require.
Key Features to Look For
URL Shortening
Convert long URLs into short, shareable links with custom aliases and branded domains.
Click Tracking
Real-time analytics showing click counts, geographic location, devices, and referral sources.
Custom Aliases
Create memorable, descriptive short links instead of random character strings.
Bulk Creation
Generate hundreds of short links at once from CSV uploads for large campaigns.
Link Expiration
Set time limits or click limits on links for temporary promotions and limited offers.
API Access
Programmatically create and manage short links from applications and automated workflows.
How Much Does Link Shortener Cost?
Bitly is free for basic shortening, Pro starts at $8/month. TinyURL is free, Pro at $10/month. Short.io starts at $5/month. Rebrandly starts at $13/month. is.gd is completely free. t.ly offers a free plan, Pro at $5/month. Dub.co offers a free tier, Pro at $24/month. YOURLS is free and self-hosted. Most casual users need only free tiers; marketers spend $5-$15/month for analytics and branding.
Frequently Asked Questions
How We Evaluate Link Shortener
VendorPick rankings are based on verified vendor pricing, transparent criteria, and feature analysis — never pay-to-play placements. Vendors cannot pay to influence their ranking or placement on our platform.
Every published price is read on the vendor's own pricing page and stored with its source URL and the date we verified it — no aggregator data, no estimates. When a vendor doesn't publish pricing, we say so; when we find a figure we can't source, we delete it rather than hedge it.
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